As a brand, we're really proud of our approach to everything from ingredient quality and sourcing, to our packaging.
So, why do we use larger jars and why do we fill them with cotton wool? As we’re sure you've noticed all of our products are packaged in amber glass, this is a conscious decision we have made from day one of the business, since glass is infinitely recyclable, unlike something like plastic which can only be recycled 1-2 times maximum. Not only is glass more expensive to buy, ship and fill, it can also be harder to source than plastic.
All our products are designed to last for one month - some of our products are one capsule a day, some are two a day. The simple answer is that there’s not a readily available glass option small enough for thirty capsules, so we had to take a decision between using a glass jar that is larger than necessary or pivoting to (cheaper, easier, faster) plastic. We hope you’ll agree we made the right decision in choosing the glass option.
With regard to the cotton wool, that is standard practice in all our jars and with the vast majority of encapsulated supplements. We use hard shell capsules (HPMC) which are vegan and made from tree cellulose, these are strong but if they experience a lot of movement during shipping they can break. We aim to de-risk shipping issues wherever possible, since there is nothing more frustrating than receiving damaged products.
We try to make the right decisions wherever possible and hold ourselves to high standards of social and environmental responsibility. Like everyone, we’re learning and always striving to be better.
